Kunafa Al Shaer is a premium oriental sweets brand that blends authentic heritage with a modern luxury presentation. The brand targets customers who value quality, craftsmanship, and a refined dessert experience from the product itself to the packaging and in-store experience.
We delivered a full branding project, including:
Logo design and core visual identity
A rich color palette reflecting warmth and premium quality
Arabic & English typography system
Custom brand patterns and visual elements
Full identity application on:
Store facade
Packaging boxes
Gift boxes
Marketing materials
Brand Discovery: Understanding the brand essence, audience, and market positioning.
Identity Creation: Designing a logo and visual system that merges tradition with modern luxury.
Visual System Development: Defining colors, typography, and decorative brand elements.
Real-Life Applications: Applying the identity across packaging, store design, and printed materials.
Brand Guidelines: Delivering a complete brand guideline manual to ensure long-term consistency.
